Let's blog~~

Ilka and I went to a blog seminar last Thursday. Three company bloggers talked some basics about blogging… Some points are enlightening:

1. A blog is a book for the future. It is a good idea and I’ve never thought about it this way. I have a personal blog at www.spaces.msn.com/members/sofialeixu/. Unfortunately it is in Chinese, but you are more than welcome to visit it and comment in any languages. It was launched in June 2005 and is updated at least once a month. It is a good and simple way to keep in touch with my friends and share my feelings with them . Maybe after several years I will get it published somehow. :)

2. Blogging has 4 Ps:
Passion: To write posts with passion
Point (focus): To have a point in each post or your blog has a topic, such as music, sports
Personality: The layout of a blog and its posts reflect your personality
Perseverance: blogging is something you should do on a regular basis, the more posts you have and the more updated your blog is, the more clicks you get and the higher you are up on a blog search engine.

3.Some concerns about COMPANY blogging:
a.Will competitors gain information from company blog: No! With all the search engines such as Google, people can gain all the info easily anyway.

b.What if the company blog gets some offensive comments: Now that it is open to the public, it is unavoidable to have some malicious attack, which everyone understands very well.

c.In what style should a blog be: A company blog is different from its website in that it should be a conversation among people instead of people to a company. It should be written in a conversational manner. It is not a press release~~

By Lei