North American International Autoshow

Every year in January Detroit hosts the North American International Autoshow at the COBO center. For two weeks it’s all about new cars, spectacular presentations and nice parties. I had the chance to visit the Autoshow earlier this week and couldn’t get enough of the cars. Especially the new Audi Q7, the Mercedes SLR and the BMW Z4 are on top on my wish list now. It’s obvious I like German cars, hm?! Fortunately there was no price tag on any of the cars, so I can at least pretend to earn enough money in the next couple of years to buy me one. =)
At the Autoshow you really could see what is good PR and marketing - it all follows a special strategy.


AutoCom’s tribute to the Autoshow is its annual Charity Night Preview Dinner for AutoCom clients and their guests. This year we invited our clients to the Coach Insignia, a restaurant on top of the GM Towers with a fantastic panoramic view of the Detroit (MI) and Windsor (ON) skyline. Our evening started with a reception and a first get-together in the private dining room and later everybody went to COBO for the Charity Night Preview Show. As the name suggests this night’s biggest purpose is to raise as much money as possible for local children charities (and show your gowns… of course!). An expected amount of $ 6.9 million could be raised this year by the 17,000 gala guests.
After our guests came back from the show they enjoyed excellent food and wine, good Jazz music and nice talks. Not to forget the view! Did I mentioned the view already? It’s amazing! So if you ever have the chance to visit the Coach Insignia on the 72nd floor of the GM Towers – do it! It is worth it in every possible way.

by Ilka