TechCrawl 2006

On wednesday, 19th of July, we interns had the chance to expand our PR-knowledge by a special hands-on training...
Because of the good media feedback in 2005 AutoCom again organized an event called TechCrawl this year. Several journalists were invited to gather informations about novelities (products, processes and services) of a number of our clients, e. g. Autoweb, dSpace, Behr and Hella.
In the morning we met at the Townsend Hotel (by the way: a very nice place where lot of the v.i.p.'s stop over) where we welcomed the clients and journalists. After an official greeting from Larry and a presentation of Gage Products and the City of Ferndale (it was about the 70th birthday of Gage) we set out for the first stop: GKN Driveline.
It was Markus and my job to put signs at each stop in front of the companies stations, remove them afterwards as well as taking care of our guests. Bianca had the assignment to be the contact person in the limousines (which picked up the journalists and chauffeured them to the media briefings) and be sure that the limos are on schedule...
After a tasty luncheon at Behr America, an employee of them invited us to follow him in a special "noise room", where he showed us how the company is working on the sound system of their products. It was an interesting and curious feeling because the anechoic region absorbed all the noise you are accustomed to in everday life.
Afterwards a special Behr groundbreaking ceremony with the mayor of Troy took place. Stops at Hella, Behr and dSpace followed till we finally arrived at the Townsend Hotel for the program final: all of us "AutoCom'ers" attended the reception and we got together to enjoy the rest of the day/evening with conversations, drinks, appetizers and high spirits ;)
Although some of the journalists left during the day (some of them had to keep deadlines or appointments) in my oppinion the event was a complete success and interesting for all of us...
Maybe we capped it all and overtrumped the great aftereffects from last year - let's have a look at the newspapers...;)!


Linda